What makes for a social media success? What critical elements must be in place for the website alive? Today I am some ideas I have taking explore and I would really appreciate your feedback. Please note that the following thoughts never obliged for printed and lightly edited was — I wanted to crush the creative spark which often appears in such things. So without further ADO, here are to:
-Is technology key?
The first thing I am asked about social media normally refers to the technology.I 'get' this, I understand, we think it is, what makes the solution.It is, and it is not addressing this, if technical wizardry was responsible for social success then why nerd do and seem that geeks to have the worst social life in school? it is true, the nerds built, Web and Internet infrastructure, but it was the rest of the world social made it.
-The engagement factor
The site needs to engage the visitor. With the advent of social media sites we should really stop calling people 'Browser' or 'Visitors', because you now active participants in the Web experience.Social media sites are interactive, blogs, voting mechanisms to call the posting features for text, video and audio, message boards, forums, chat groups and site-wide private messaging to share characteristics.
Keep in mind that the key here is not the technology but how it is used by the site members. "The best tool is often not the most advanced or smartest Tool.Das best tool is the tool, which is understood and gets used every day."This is why e-Mail is still the # 1 - Web - application.
--Masse and momentum
There are many "social ghost towns" dust in the network, why this is? everyone is probably different, but I have found the successful sites are like engines: you must get a spark - an injection of energy - started.
This initial injection of energy is required to create momentum and to win the first critical members, which in turn draws more members and keeps the system grow.It snowball, and how a snowball is fragile and in the early stages of this fateful first litter is crumbling.
Ironically, allows us the laws of human nature to not break the tool, which allows us to create forging and our own online communities.These communities must still qualities to offer the 'real world' environments - to render in a psychological aspect.
Check history, it has the answers to the fate of the small communities; you got swept away from marauders and ultimately rolled in larger Städten.Klingt that familiar?
--Alten memes and mind viruses
But is that all have a successful social media website? A group of people and some cool technology - no.The most important factor is much older and much easier and is deep in our primitive nature begraben.Erfolg is locked up in something called a meme, or if you prefer a dramatic picture "Mind virus".
Richard Dawkins introduced the concept of "Memes" and "Memetics" in his book ' the selfish gene ' on the imitative process human ideas, values, beliefs and practices with each other on übertragen.Die memes that catch are continued due to repetition and by future generations.
Examples of memes are ideas, tags, clothing fashions, melodies, possibilities make pots or bows to bauen.So like genes in the gene pool spread, spread virus spirit so meme similar spreads that in the meme pool is through a process such as an infection - ergo.
But why did I mention ancient meme? simple because I think the most successful social sites use our oldest oldest memes and our newest, and this allows us to this base natures in a socially acceptable and even more productive way to umarmen.Betrachten you how many social sites aspects of our natures pander, that we children were discouraged from participation in: Clap, wasting time creating cliques and more.
I'm not saying that social sites to succeed, because we our nature darker want to express, but those sites who won have done this, the most dynamic by you free run over our basic human nature.
Not something to consider, right?
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